Saturday, March 27 9:00–10:00am

Whether practiced clinically, medically or holistically, at the core of esthetics lies the heart and spirit of the individual esthetician, and at this time of stress and challenge to clients, the esthetician’s skill is especially needed to connect wellness with the vision and concept of what it means to be an esthetician. Learn about these fundamentals, using empathetic attention, the four agreements, relationship values and more.

Saturday, March 27 9:00–10:00am

Staffing is a crucial element to your spa’s success. Learn how to get the right people on the bus, how to best interview people to determine the right mix to maximize your team, and, once you have them, tips on how to motivate those individuals for optimal performance.

Saturday, March 27 9:00–10:00am

There are several myths associated with cosmetic medicine. Steven H. Dayan, MD, FACS, world-renowned facial plastic surgeon, will provide you with the realities. Learn about the latest in injectable fillers, cellulite treatments, surgery procedures and more. The secrets about these treatments, as well as esthetic services, will be revealed during this informational session. Find out what really works, what might be a waste of your clients’ time, and what will help to build your credibility as a professional esthetician.

Saturday, March 27 9:00–11:15am

From sirtuins, telomeres and stem cells to mitochondrial DNA, epigenetics and the effect of stress on skin, biotechnology is inspiring cosmetic chemists to develop some of the most revolutionary skin care in the history of the industry. Learn the language of biochemists as you discover the science behind these new ingredient technologies, along with guidelines to explain them in FDA-friendly terms to your clients. This session will also explore the world of organic—sleuthing out what's valid, what's not … and how to tell the difference.

Saturday, March 27 10:15–11:15am

Is your brand clearly defined? Have you developed a culture that attracts the kind of people you want behind your brand and the kind of clientele you love to serve? Does your business excite you or do you wish you could shake your Etch A Sketch and start all over? Explore what it means to live and breathe your brand, and attract the right energy to make it fly. This session will lay low on the fancy power points and laundry lists, and instead share my story in an effort to inspire new ideas and explore new possibilities. Did I mention that I just rebranded my company this year? Yes, I will talk about that too.

Saturday, March 27 10:15–11:15am

Esthetics is an amazing industry with endless opportunities. Whether working directly with a doctor is your plan or not, building strategic alliances and referral systems with physicians significantly increases an esthetician’s credibility. As the clinical skin care market continues to grow, so will the demand for quality skin care specialists. Jennifer Wild offers excellent insight into this beneficial bond from her personal experiences of working with some of the nation’s best clinical estheticians.

Saturday, March 27 10:15–11:15am

Think holistically, and you can create powerful, unique and successful skin care remedies and beauty treatments, now known as beauty inside and out. Expand your definitions of holistic, and you can master the art and science of beauty inside and out. Discover holistic, whole food-quality treatment formulas designed for overall health and beauty that can expand into personalized and results-driven services. You will learn how a holistically focused business model enhances a positive outcome in treatments, client retention and driving retail sales.

Saturday, March 27 11:30am–12:30pm

In this session you will learn about the latest laser procedures and how you, as an esthetician, can enhance the results. Learn which peels are best with each laser treatment, how long to wait between treatments and which peels work best for specific skin conditions. Also learn the extra precautions you must take and possible side effects following laser procedures. Medical treatments should be taken more seriously and it is important for estheticians to know these treatments inside and out when working with a physician to provide the best care to their patients.

Saturday, March 27 11:30am–12:30pm

Toxic accumulations interfere with cell communication; disturb DNA, RNA and protein synthesis; and generally impede vital chemical processes. Free radicals are known to attack the structure of cell membranes, which then create metabolic waste products in the cells and cause skin to age. Retinyl palmitate (vitamin A) is a transforming free radical scavenger that induces healthy differentiation and the apoptosis, or programmed cell death, of aged cells, helping facilitate strong cell renewal. The membrane theory of aging refers to the cell becoming less of a lipid and more solid in structure, impeding efficiency for the skin to function normally. Skin depends on vitamin A, a lipid-soluble antioxidant, for the function of all biologic membranes.

Saturday, March 27 11:30am–12:30pm

Learn why it is so vital for the esthetician to understand what stress is and how each client may be affected by it. And what is cortisol? How can it affect the skin and health of your client? In this session you will learn the many faces of stress and how to identify it in your clients’ skin; what part diet and lifestyle plays in the roll of esthetician/client success; and most important, what your role as an esthetician is in providing healthy treatment services and recommendations for the stressed client. In addition, you will gain an understanding of the many health conditions that can result when stress becomes the source of dysfunction.

Saturday, March 27 11:30am–12:30pm

How many of you are in a rut? Do you cringe at the prospect of “selling”? Do you think you can be financially successful in your chosen career without embracing sales on some level? Perhaps you can’t. Join me as I give the key details of my new book, The Power of Three Method: How to Upgrade Your Spa/Salon Income Without Selling in an hour-long session that will change your viewpoint on sales. Learn to make peace with obligations to the client as the expert in the relationship, and how to empower them to make positive changes using your products and services. Sales will never be daunting again after learning how to build a harmonious relationship with selling through unique perspective shifts.

Saturday, March 27 2:00–3:00pm

Learn more about different Chinese herbs and foods that your clients can use to help with skin conditions including acne, eczema, psoriasis, fine lines and sagging.

Saturday, March 27 2:00–3:00pm

Cancer is a very real issue in our communities and around the world. Unfortunately, chemotherapy has the ability to ravage a person’s skin. This session will give you a comprehensive understanding of the disease and the necessary adjustments you need to make in providing safe and effective treatment to oncology patients. Knowing how to approach clients and how to improve the health of their skin not only helps them to de-stress, but also to feel better about their appearance. With an untapped market available to estheticians through oncology clinics worldwide, this session will also give the esthetician valuable guidance on marketing to this sector, in addition to approaching this population with compassion and caring.

Saturday, March 27 2:00–3:00pm

Through exploring secrets from Oprah that were used to build her legendary brand, this session analyzes the medical aesthetic appointment as a whole and reveals strategies for estheticians to keep clients coming back. By exploring a five-step process and referencing specific concepts that the media powerhouse Oprah has mastered, this presentation will teach attendees how to turn typical appointments into a journey clients will simply crave.

Saturday, March 27 2:00–3:00pm

Learn valuable lessons from the master retailers. Find out how your beauty business can borrow the very best of the best business-building ideas. Carol is always shopping for the hottest retailing trends and techniques. She will share with you proven ways your spa can benefit from master big-box retailers. Learn how how to (re) vision and (re) brand your retail and spa space, plus how to add some much needed zing so you can hear the cash register ring. Learn how you can use the same SMART retailing strategies at these superstars of sales:

• Victoria’s Secret
• Wal-Mart and Target
• Nordstrom
• Disney
• Best Buy
• Starbucks and scores of others.

Saturday, March 27 3:15–4:15pm

Understand how the skin can truly be healthy by looking at the physiological aspects and functions of the skin. This session will look at how skin is a reflection of a person’s environment, as well as the steps you can take to have healthy skin. Learn about the skin barrier, inflammation, wound healing and what to look for in a cosmeceutical product that will impact reversing the signs of visible skin aging.

Saturday, March 27 3:15–4:15pm

This session will review the anatomy and physiology of the lymphatic system; discuss the principles of manual lymphatic drainage (MLD); and discuss how to use MLD in your business.

Saturday, March 27 3:15–4:15pm

Learn how to avoid the biggest mistakes that businesses make in online marketing and how to utilize the best tips for success in social media marketing (think Twitter, Facebook, Ning and beyond) and cause-related marketing.

Saturday, March 27 3:15–4:15pm

Learn a timeless approach to facial massage techniques, plus a review of head muscles, lymph nodes, motor points and head bones. This in-depth presentation will cover five classical movements of facial massage including effleurage, pettrisage, tapotement and shiatsu, and vibrations. This technique is likely to turn your clients into your raving fans.