Caroline Shin is a pet and travel industry executive who’s passionate about helping small businesses deliver a stellar customer experience aided by technology. She was the lead website architect at Hotwire.com and led customer relationships management for Starwood Hotels. A nuclear engineer from MIT, Shin co-founded StoreVantage, an online scheduling system that automates customer retention.

Classes:

Sunday, August 25

• 1:00–2:30pmGrowing Your Business: Best E-mail Marketing Practices

Monday, August 26

• 10:30am–12:00pmMost Effective Customer Retention and Referral Tools for Your Business