classes:

• LOHAS: A Market That You Have Never Heard of Driving the Next Innovation Wave

LOHAS is an acronym for Lifestyles of Health and Sustainability and describes a $200+ billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. Consumers who are attracted to this market have been collectively referred to as Cultural Creatives or Conscious Consumers and represent a sizeable group in this country. Approximately 18% of adults in the United States, or 30 million people, are currently considered LOHAS consumers. Ning promotes the expansion and awareness of this marketplace and is in a unique position to examine trends and identify overlapping interests from various LOHAS market sectors.