LOHAS: A Market That You Have Never Heard of Driving the Next Innovation Wave

Ted Ning , Executive Director of the LOHAS Conference, and Executive Editor of the LOHAS Journal and www.lohas.com , LOHAS

How can you connect with the values-based shopper or the LOHAS consumer? These people are the change agents and trendsetters of sustainability for modern society. Learn about the details on the touch points of this consumer and the limitless opportunities the $209 billion LOHAS market has for you and your spa. Ted Ning, director of the LOHAS Forum and LOHAS Journal, will explain the history of the market, and its segmentation, consumer behaviors and case study examples from LOHAS companies to learn more about practical ways for your business to do well while doing good.

Included In:

• Wellness/Sustainability Track