Public Relations is the New Advertising

Harris Shepard , President , Harris Shepard Public Relations

Blue is the new black, 40 is the new 30, and public relations is the new advertising-or maybe it always has been. The marketing trend is definitely skewing toward PR, especially in the multi-billion dollar beauty indsutry, which is starting to realize that public relations is the most valuable advetising tool that a company can use to boost its brand awareness, credibility and most importantly, sales. With so many beauty brands on the market and new products on teh way, PR is teh most important instrument that a company can use to distinguish it's product from the rest.

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