How to Market and Build Your Brand

Deedee Crossett , President , San Francisco Institute of Esthetics and Cosmetology

Marketing and branding your spa requires thought and intention. The planning should take place before you open your business, and if it didn't ... there still is time. What can be "branded"? What does branding mean, and why would it be important to a small spa business? This class is for any spa manager or owner who is interested in taking their branding and marketing to the next level without breaking the bank.

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